Doorways to Dreams (D2D) Fund launched a pilot test of an innovative tool designed to test gamification as a motivator for savings.
The experience is now available—online and via mobile application—for more than 16,000 users of the Banking Up Upside Visa® Prepaid
Card at no additional cost.
“For the last 3 years we have been testing gamification in a variety of ways. To our knowledge, this is the first time a robust
gamified system has been directly integrated with a financial service product. We are thrilled to be at the forefront of exploring gamification
in financial services and look forward to seeing how gamification can positively impact the lives of financially vulnerable Americans,”
said Tim Flacke, Executive Director, D2D Fund.
he new tool helps consumers build emergency savings. It leverages the concepts in popular fitness trackers and gamified health apps
(Fitbit, RunKeeper, and Zombies, Run!). Specifically, the design allows users to earn badges, complete challenges, and track progress towards saving money.
Additionally, the companion native app has a unique Save Now feature that provides instant gratification for saving small amounts of money.
The partnership with Banking Up was a natural fit, as D2D previously worked with their team to design and test an emergency savings feature.
Patrice Peyret, CEO of Banking Up, said, “We are excited to partner with D2D again to offer this unique innovation to our cardholders.
We are confident that this product will encourage our cardholders’ use of the Rainy Day Reserve.”
As the pilot continues, D2D Fund seeks to gain additional insights that can lead to future iterations of the tool and, ultimately, make it available
to more consumers. D2D is proud to add this gamified experience to their suite of financial service innovations which include Financial Entertainment video games,
prize-linked savings products, and a host of mobile applications.
This innovation is supported by a grant from CFSI's Financial Capability Innovation Fund II. The Fund is supported by a collaborative of funders led by the
Citi Foundation and includes the Capital One Foundation, NYSE Euronext Foundation, Charles Schwab Bank, Charles Schwab Foundation, and Experian.
Doorways to Dreams Fund strengthens the financial opportunity and security of financially vulnerable consumers by discovering ideas, piloting solutions, and driving innovations to scale.
To find out more about this pilot, please contact Melissa Gopnik at firstname.lastname@example.org. To receive more updates on this innovation and other exciting work at D2D,
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